Welcome to "Digital Marketing Decoded"—a comprehensive perfect for beginners and marketing professionals alike, this course covers key strategies and tools needed to succeed in digital channels. Master SEO, content marketing, social media, and more to effectively promote your brand and increase your online visibility.
Course Takeaways :
By the end of this course, you'll:
- Content Marketing Skills : Learn how to create and distribute valuable content to attract and engage your target audience.
- Social Media Marketing : Develop strategies to grow your brand presence on social media platforms.
- Email Marketing Tactics : Master the art of crafting compelling email campaigns to drive conversions.
- Analytics and Insights : Gain proficiency in analyzing digital marketing data to optimize your campaigns.
- Paid Advertising : Explore techniques for running successful paid advertising campaigns on platforms like Google Ads and Facebook Ads.
Potential Outcomes :
Upon finishing the course, you can expect to:
- Understanding Consumer Behavior – Learn how to analyze audience behavior and preferences to create effective marketing strategies.
- Content Planning & Strategy – Develop a structured content plan that aligns with business goals and audience needs.
- Lead Generation Techniques – Discover proven methods to attract and convert potential customers.
- Marketing Automation Basics – Understand how to use automation tools to streamline digital marketing efforts.
- Competitor Analysis – Learn how to analyze competitors’ strategies to improve your own marketing approach.
Course Content
- No Of Lectures 52 Lectures
- Total Time 12 Hours
Introduction
- About Ashu Gandhi
- Who is this course for?
- What will you learn?
- Scope after this course
Introduction to Digital Marketing
- What is Marketing- Different forms of marketing
- What is Digital Marketing?
- Why is it better than traditional marketing?
- Types of Digital Marketing
Website Designing
- What is Domain & Hosting?
- How to link domain with hosting?
- Installing WordPress
- Setting up your Theme & blog using divi
- Setting up your Theme & blog with Wordpress
Search Engine optimization
- Introduction to SEO
- On page SEO optimization
- Off page SEO and link building
- Keyword research and planning
Social Media Marketing (Facebook)
- Why market your business on Facebook?
- Creating & Optimizing Facebook Page
- How to analyze Facebook insight
- 5 Best Practice to get your first like
Social Media Marketing (Instagram)
- How to create an optimize Instagram account
- Selection of viral niche
- Secrets to Instagram SEO
- How to search VIRAL CONTENT
- Factors that can help you create VIRAL REELS
- Hacks to INCREASE ENGAGEMENT
Social Media Marketing (YouTube)
- How to make money through YouTube
- Create a YouTube channel
- Optimize your YouTube videos
- Content Research
Graphic Designing
- How to create Facebook cover
- How to create Instagram post
- How to create YouTube Thumbnail
PPC Campaigning (Google ads)
- Introduction to Google Ads
- Creating your ad account
- Types of Ads, in depth explanation
- Set up your first ad
PPC Campaigning (Meta ads)
- Introduction to FB Ads
- Setting up your first ad
- Types of ads, Indepth explanation
Affiliate marketing via website
- Basics of Affiliate Marketing
- Best platforms to select Affiliate products from
- 5 Traffic generation strategies for Affiliate marketers
How to convert your first client
- Build authenticity
- Create a killer portfolio
- Fb groups and marketplace
- Sign up on platform
Bonus
- Website_ Bonus
- SEO-SR
- PPC_Bonus
- Social Media-SRS
Key Highlights :
- 12 Hours on-demand video
- Full lifetime access
- Access on mobile and TV
- Assignments
- Certificate of Completion
